Is the 34% Black American Approval Rating for President Trump Significant?
I’m vacationing like I am sure many of you are. But my quick Facebook post on November 26 was disturbing for some so let me explain. Here’s how I look at polling when evaluating and the impact of campaign strategy. I’ll note here special attention to black American voting.
I am generally critical of polls as are most consultants. Polls become more helpful in predicting trends in the aggregate. Rarely is one poll alone very helpful. For messaging, a consultant may publicly promote a single…
